Writing for Business; Engaging & Persuading Through the Written Word with Robert Bullard

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Robert Bullard is an experienced public speaker, copywriter and trainer in business writing skills, and worked previously as a feature writer for the Guardian, The Daily Telegraph and other national media.

He’s worked extensively in businesses – as an overseas aid consultant, as a project manager for local government, and as a director of a regional charity – and he now runs his own company, Perfect Text.

Robert is a very popular trainer. He delivers workshops, training courses and seminars to help businesses – through their writing – better engage, impress and sell. His regular clients include Media Training, Kaplan, Hemsley Fraser and Oxford University, and he’s author of Business Writing Tips – For Easy and Effective Results.


His workshops cover:

Quick Wins for Your Website

Does your website have a high ranking on Google, and does it covert ‘hits’ to enquiries and sales? Learn how to improve your website’s ranking; get research on people’s reading behaviour online; and find out how to write more engaging and impactful text for websites, blogs and e-newsletters.

Turn Writing Stress into Success

Writing is not easy. Typically, we’ve too much content, but not enough time. Find out the writing models used by professional writers, and effective ways to structure your work. Learn how to write with confidence, ease and speed, and make your writing more impactful.

10 Ways to Seduce Customers

Don’t waste money on ineffective leaflets, flyers and other sales literature. Get some professional copywriting advice. Learn key requirements such as how to tune into your audience. And find out some of the psychological and motivational factors that will help persuade your target customers.

Avoid the Mistakes of Business Writing

Learn some of the pitfalls to avoid in corporate writing: newsletters, websites and leaflets. Find out the secrets, tips and techniques of professional writers – writing maestros, marketers and the mass media – and how to make your writing more effective.


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This workshop involves:

Quick Wins for Your Website, Turn Writing Stress into Success, 10 Ways to Seduce Customers, Avoid the Mistakes of Business Writing

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