Writing for Business; Engaging & Persuading Through the Written Word with Robert Bullard
Quick Wins for Your Website
Does your website have a high ranking on Google, and does it covert ‘hits’ to enquiries and sales? Learn how to improve your website’s ranking; get research on people’s reading behaviour online; and find out how to write more engaging and impactful text for websites, blogs and e-newsletters.
Turn Writing Stress into Success
Writing is not easy. Typically, we’ve too much content, but not enough time. Find out the writing models used by professional writers, and effective ways to structure your work. Learn how to write with confidence, ease and speed, and make your writing more impactful.
10 Ways to Seduce Customers
Don’t waste money on ineffective leaflets, flyers and other sales literature. Get some professional copywriting advice. Learn key requirements such as how to tune into your audience. And find out some of the psychological and motivational factors that will help persuade your target customers.
Avoid the Mistakes of Business Writing
Learn some of the pitfalls to avoid in corporate writing: newsletters, websites and leaflets. Find out the secrets, tips and techniques of professional writers – writing maestros, marketers and the mass media – and how to make your writing more effective.
This workshop involves:
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