The Psychology of Magic in Business with Jake Banfield
“Jake’s workshop was excellent. He managed to make it relevant to our industry whilst also entertaining the team. We learnt some real takeaway tips for our business as well as having great fun with the magic. Jake is charming, funny and personable & I would definitely re-book him.”
Kelly, HR Manager at Accenture
The workshops and talks cover the following subjects:
Selling the impossible
It’s a magician’s job to sell the impossible. They walk up to a group of strangers, tell them up front that they’re going to fool them and then proceed to do so. Jake discusses how the honesty and authenticity of a magician are powerful ‘sales’ tools, which can be applied to your business.
Finding a reason
Why the biggest secret of magic isn’t how the trick is done, but why. And the same applies to your company.
A magician is able to (mis)direct an audience’s attention during a trick to remember the parts that are most important to the final effect. These techniques can be applied to business, to ensure your customers and clients focus on your strengths.
Magic & Marketing
Good magic should leave the audience with only one explanation, that what they just witnessed is impossible and therefore must be magic. Your marketing campaign should have the same goal, to communicate that the unique combination of brand, quality and service that your company offers is the only solution.
The team development workshop will cover:
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